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How to Manage Your WhatsApp Template Messages

Welcome! If you've been sending bulk WhatsApp Business messages, you might have noticed a list of pre-written templates you can choose from. This guide will show you where those templates come from and how to manage them.

What You'll Learn​

By the end of this guide, you'll understand:

  • What WhatsApp template messages are
  • Where they're stored and managed
  • How to access your templates
  • How to see all the templates you've created
What is a WhatsApp template message?

A template message is a pre-written message format that you've created and saved for future use. Think of it like having a collection of greeting cards ready to go—instead of writing a birthday message from scratch every time, you have templates saved that you can just personalize and send. These templates help you send professional, consistent messages quickly.

Understanding Where Templates Come From​

When you try to send a WhatsApp Business message, you see a list of templates to choose from. But where do these actually live?

Important to Know

Your WhatsApp template messages aren't stored in your messaging app or in Exabloom (the platform you might be using to send messages). Instead, they're stored in WhatsApp Manager, which is a separate tool created and maintained by Meta (the company that owns WhatsApp and Facebook).

Think of it this way: Exabloom is like your phone, and WhatsApp Manager is like your contact list that's stored in the cloud. The phone displays your contacts, but they're actually saved somewhere else.

This means you need to go to WhatsApp Manager to view, create, edit, or delete your templates. Let's walk through how to get there.

Step 1: Access Your Meta Business Suite​

First, we need to get to the central hub where all your Meta business tools are located.

  1. Open your web browser (like Chrome, Firefox, or Safari).
  2. Go to Meta Business Suite. You can search for "Meta Business Suite" in your search engine or visit the official Meta website.
  3. Sign in with your account if you haven't already.
What is Meta Business Suite?

Meta Business Suite is like a control center for all your business accounts on Meta's platforms (Facebook, Instagram, WhatsApp). It's where you manage settings, view analytics, and access different tools—all in one place.

Step 2: Navigate to WhatsApp Accounts​

Now that you're in Meta Business Suite, let's find your WhatsApp Business account.

  1. Look for a menu option called "Settings" (this is usually in the sidebar or top navigation). Click on it.
  2. In the Settings menu, find and click on "WhatsApp Accounts".
What you'll see

This page shows you all the WhatsApp Business accounts you have access to. If you only have one WhatsApp Business account, you'll see just one listed. If you manage multiple businesses, you might see several.

Step 3: Select the Correct WhatsApp Account​

You need to choose which WhatsApp account's templates you want to manage.

  1. Look at the list of WhatsApp accounts displayed.
  2. Click on the account that is connected to Exabloom (or whichever platform you're using to send your bulk messages).
How do I know which one is connected?

If you're not sure which account is connected to your messaging platform, look for:

  • The phone number associated with it (it should match the number you use for sending messages)
  • The business name
  • If you still can't tell, you might need to check your Exabloom settings to see which WhatsApp number is connected there

Step 4: Open WhatsApp Manager​

After selecting your WhatsApp account, you'll see more details about it.

  1. On the right side of the screen, scroll down slightly.
  2. Look for an option labeled "WhatsApp Manager".
  3. Click on it.
What is WhatsApp Manager?

WhatsApp Manager is a specialized tool within Meta Business Suite that's specifically for managing your WhatsApp Business account. It's where you can create message templates, view analytics, manage your phone number settings, and more. Think of it as the "backstage" area for your WhatsApp Business.

Loading Time

It might take a few seconds for WhatsApp Manager to open. Be patient—it's loading all your account information.

Step 5: Access Your Message Templates​

Now we're in WhatsApp Manager and ready to see your templates!

  1. Look for a navigation menu (usually on the left side of the screen).
  2. Find and click on an option called "Message Templates" or something similar.
  3. Click on "Manage Templates" (this might be a button or a sub-menu option).
What you'll see

You should now see a complete list of all the message templates that have been created for this WhatsApp Business account. Each template will show:

  • The template name
  • The template category (like Marketing, Utility, or Authentication)
  • The status (Approved, Pending, or Rejected)
  • The language

Step 6: Verify Your Templates Match Across Platforms​

Let's make sure everything is synced correctly between WhatsApp Manager and your messaging platform.

Counting Your Templates in WhatsApp Manager​

  1. Look at the list of templates in WhatsApp Manager.
  2. Count how many templates you see. For example, you might see 7 templates listed.
Looking at the example

In the guide example, the user sees 7 templates in WhatsApp Manager: one, two, three, four, five, six, seven templates total.

Counting Your Templates in Your Messaging Platform (e.g., Exabloom)​

  1. Go back to your messaging platform (like Exabloom).
  2. Navigate to where you send bulk WhatsApp messages.
  3. Look at the list of templates available when you try to send a message.
  4. Count how many templates appear in this list.

What the Numbers Should Tell You​

The numbers should match!

If you have 7 templates in WhatsApp Manager, you should see those same 7 templates available in your messaging platform. The number should be the same.

Why? Because your messaging platform is pulling that list directly from WhatsApp Manager. They're not separate collections—they're the same templates, just displayed in different places.

If the numbers don't match

If you see different numbers of templates in each place:

  • Refresh your messaging platform page and check again
  • Wait a few minutes and check again—sometimes it takes a moment for new templates to sync
  • Check the template status in WhatsApp Manager—only "Approved" templates will show up in your messaging platform
  • If the problem persists, you may need to disconnect and reconnect your WhatsApp account to your messaging platform

Understanding Your Template List​

Now that you can see all your templates, let's understand what you're looking at.

What Information is Displayed​

For each template, you'll typically see:

  1. Template Name: The unique identifier for this template (like "order_confirmation" or "appointment_reminder")
  2. Status:
    • Approved (✓): Ready to use
    • Pending (⏱): Waiting for WhatsApp to review it
    • Rejected (✗): Not approved by WhatsApp—you'll need to edit and resubmit
  3. Category: The type of message (Marketing, Utility, or Authentication)
  4. Language: What language the template is written in
  5. Quality: Some templates show a quality rating based on how recipients interact with them
Why do templates need approval?

WhatsApp reviews all templates to make sure they follow their guidelines and aren't spammy. This protects users from receiving unwanted or inappropriate messages. Only approved templates can be sent to your contacts.

What You Can Do From Here​

From the Manage Templates page in WhatsApp Manager, you can:

  • View existing templates (click on a template to see its full content)
  • Create new templates (look for a "Create Template" button)
  • Edit templates (though note: editing creates a new version that needs approval again)
  • Delete templates you no longer need

Key Takeaways​

Let's recap the important points:

Remember These Key Facts

  1. Your WhatsApp templates live in WhatsApp Manager, not in your messaging platform. Your messaging platform just displays them.

  2. To manage templates, you always need to go to WhatsApp Manager through Meta Business Suite.

  3. The number of templates in WhatsApp Manager should match the number available in your messaging platform.

  4. Only approved templates can be used to send messages to your contacts.

  5. Any changes you make in WhatsApp Manager (creating, editing, or deleting templates) will eventually sync to your messaging platform.

Next Steps​

Now that you know where your templates are stored and how to access them, you might want to:

  • Create a new template for an upcoming campaign or message type
  • Review your existing templates to see if any need updating
  • Delete old templates you no longer use to keep your list organized
  • Check the status of any pending templates to see if they've been approved
Need help creating or editing templates?

WhatsApp has specific formatting rules and guidelines for templates. If you're planning to create new templates, look for WhatsApp's official template guidelines in the WhatsApp Manager, or consider checking out additional guides on template creation.

You're All Set! 🎉​

You now know exactly where your WhatsApp template messages are stored and how to access them. The most important thing to remember is: WhatsApp Manager is your template headquarters. Whenever you need to view, create, edit, or manage your templates, that's where you'll go.

If you have any questions or run into any issues accessing WhatsApp Manager or your templates, don't hesitate to reach out for help!