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Re-Engage Ghosted Leads on WhatsApp: Reduce Bans and Craft Conversational Blasts

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This guide is designed to help you re-engage ghosted leads through WhatsApp blasts while reducing the risk of being marked as spam or banned. While WhatsApp’s ban decisions are beyond your control, you can mitigate risks by crafting thoughtful, conversational messages and following best practices. Always prioritize providing value and maintaining a professional tone.

Understanding WhatsApp Bans​

WhatsApp bans accounts based on user reports and algorithmic detection of spammy behavior. When sending blasts to re-engage ghosted leads, it’s crucial to avoid triggering spam filters or annoying recipients. Here’s how you can reduce the risk of being flagged:

Best Practices to Reduce Risk:​

  • Avoid URLs: Do not include links in your messages unless absolutely necessary. Links can trigger spam filters.
  • Limit Message Frequency: For non-time-sensitive blasts, send no more than 1 message every 5 minutes. High-frequency messaging increases the risk of being flagged.
  • Avoid Overly Promotional Content: Marketing messages are more likely to be marked as spam. If you must send promotional content, keep it conversational and focus on encouraging recipients to opt in.

Note: Exabloom provides tools to facilitate communication but cannot control how recipients or WhatsApp’s algorithms respond to your messages. It is the user’s responsibility to ensure messages comply with WhatsApp’s policies.

Crafting Effective and Conversational Messages​

When reaching out to ghosted leads (e.g., those who submitted an enquiry form but did not follow through), focus on personalization, value, and engagement. Avoid sounding overly promotional or spammy, as this can further alienate them.

Key Principles for Effective Messaging:​

  • Personalize the Message: Use the recipient’s name and reference their specific enquiry or interest. This shows that the message is tailored to them.
  • Provide Value: Offer something useful, such as a free trial, helpful resource, or reminder. Focus on how your message benefits the recipient.
  • Be Helpful, Not Pushy: Frame the message as a friendly follow-up, not a sales pitch. Avoid aggressive language or excessive calls-to-action.
  • Encourage Two-Way Communication: End with a question or call-to-action that invites a response. This makes the interaction feel more like a conversation.

Examples of Conversational Messages​

Before engaging further with leads, it is highly recommended to get them to opt in via conversational means. This ensures that they are genuinely interested in continuing the conversation and reduces the risk of being marked as spam.

  1. Friendly Follow-Up:
Hi [Name], we received your enquiry a while back about [Program Name] at [Enrichment Center Name]. We’d love to help answer any questions you might have or schedule a trial session for your child.

Are you still interested in exploring this for your child?
  1. Offer a Free Trial or Resource:
Hi [Name], we noticed you showed interest in [Program Name] but didn’t get a chance to book a trial. We’re offering a free trial session this week. Would you like us to reserve a spot for your child?

Filtering and Categorizing Leads Based on Responses​

Once you send out WhatsApp blasts to re-engage ghosted leads, you’ll receive various responses. Here’s how you can filter and categorize these leads to prioritize follow-ups:

1. Interested Leads (High Priority)​

These leads respond positively and show clear interest in your offer. For example:

  • Response: “Yes, I’d like to book a trial session!”
  • Action:
  • Schedule the trial or appointment immediately.
  • Send a confirmation message with details (e.g., date, time, location).
  • Example: 
    Great! We’ve reserved a spot for your child on [Date] at [Time]. See you at [Location]! Let us know if you have any questions. 😊

2. Warm Leads (Medium Priority)​

These leads show some interest but may have questions or need more information. For example:

  • Response: “Can you tell me more about the program?”
  • Action:
  • Provide detailed information about the program.
  • Offer to schedule a call or meeting to address their questions.
  • Example: 
    Sure! [Program Name] focuses on [Key Benefits]. Would you like to schedule a call to discuss how it can help your child? Let us know a time that works for you! 😊

3. Negative Sentiment Leads (Medium Priority)​

These leads express dissatisfaction, frustration, or disinterest. For example:

  • Response: “I’m not interested anymore.” or “Your program is too expensive.”
  • Action:
  • Acknowledge their concerns and respond empathetically.
  • Offer solutions or alternatives if possible.
  • If they remain uninterested, thank them for their feedback and end the conversation politely.
  • Example: 
    Thank you for letting us know. We understand that [Program Name] might not be the right fit for everyone. If you change your mind or have any questions in the future, feel free to reach out. We’re here to help! 😊

4. Inactive Leads (Low Priority)​

These leads do not respond or show little interest. For example:

  • Response: No response after 2-3 follow-ups.
  • Action:
  • Move them to a low-priority list.
  • Send a final follow-up after a few weeks to re-engage them.
  • Example: 
    Hi [Name], just checking in to see if you’re still interested in [Program Name]. We’d love to hear from you! Let us know if there’s anything we can assist with. 😊

Tips for Success​

  • Use Simple Language: Avoid jargon or overly formal phrasing. Write as if you’re speaking to them directly.
  • Add Emojis (Sparingly): Emojis can make the tone friendlier, but don’t overdo it. Too many emojis can appear unprofessional.
  • Keep It Short: Long messages can feel overwhelming. Stick to 2-3 sentences to maintain clarity and engagement.
  • Focus on Recipient Needs: Frame the message around their needs or interests, not your business goals. This builds trust and reduces the risk of being marked as spam.

Final Note​

While these tips can help reduce the risk of being marked as spam, there is no foolproof way to avoid bans if users flag your messages. Always prioritize providing value and maintaining a conversational tone to build trust with your recipients. Remember, the decision to ban an account lies entirely with WhatsApp, and compliance with their policies is essential.