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Send Data Out of Exabloom

Use webhook actions in workflows to send Exabloom data to external systems like CRMs, email marketing tools, or custom applications.

Steps​

1. Create a workflow​

  1. Go to Workflows and click Create New Workflow.
  2. Name your workflow (e.g., "Send New Contacts to CRM").

2. Choose a trigger​

The trigger determines what data you can send. Common triggers:

  • Contact Created / Contact Updated — access to contact data
  • Lead Created / Lead Updated — access to lead and contact data

3. Add a webhook action​

  1. Click Add Action and select Webhook.

  2. Set the Method to POST.

  3. Enter the URL of your external system's endpoint.

    receiving-system-endpoint.png

4. Map your data​

  1. In the webhook body field, click the Tag icon to open the Dynamic Value Selector.

  2. Select the object (e.g., Contact) and the attribute you need.

    select-dynamic-value.png

Example JSON payload:

{
  "customer_name": "{{contact.name}}",
  "email_address": "{{contact.email}}",
  "phone_number": "{{contact.phone}}",
  "created_date": "{{contact.createdAt}}"
}
warning

Dynamic values must be wrapped in double quotes. Without quotes, the JSON will be invalid.

5. Test the workflow​

Publish the workflow first, then trigger it manually (e.g., create a new contact if using "Contact Created" as the trigger). Check that the receiving system received the data payload.

If things don't work as expected, check the Workflow Logs.

Troubleshooting​

Webhook not firing?

  • Check that your workflow is published
  • Verify the trigger conditions are met
  • Review workflow execution logs

External system not receiving data?

  • Verify the webhook URL is correct
  • Confirm the JSON payload format matches what the external system expects

Data mapping issues?

  • Use the Tag icon instead of typing field names manually
  • Ensure dynamic values are enclosed in double quotes