Re-Engage Ghosted Leads via WhatsApp

warning

WhatsApp may ban accounts based on user reports and spam detection. These guidelines help reduce that risk, but compliance with WhatsApp's policies is your responsibility.

Reduce ban risk

• Avoid URLs — links can trigger spam filters
• Limit frequency — for non-time-sensitive blasts, send no more than 1 message every 5 minutes
• Avoid promotional language — keep messages conversational, not sales-driven

Craft effective messages

When reaching out to leads who submitted an enquiry but didn't follow through:

• Personalise — use the recipient's name and reference their specific enquiry
• Provide value — offer a free trial, helpful resource, or reminder
• Ask a question — end with something that invites a response

Example messages

Friendly follow-up:

Hi [Name], we received your enquiry about [Program Name] at [Centre Name].
We'd love to help answer any questions or schedule a trial session.
Are you still interested?

Free trial offer:

Hi [Name], we noticed you showed interest in [Program Name] but didn't get
a chance to book a trial. We're offering a free session this week — would
you like us to reserve a spot?

Categorise responses

After sending blasts, categorise responses to prioritise follow-ups:

Category	Signal	Action
Interested	Positive response, wants to book	Schedule immediately, send confirmation
Warm	Has questions, needs more info	Provide details, offer a call
Negative	Expresses disinterest or frustration	Acknowledge, offer alternatives, close politely
Inactive	No response after 2–3 follow-ups	Move to low-priority list, send one final follow-up after a few weeks

General tips

• Use simple, direct language — avoid jargon
• Keep messages to 2–3 sentences
• Frame messages around the recipient's needs, not your business goals